All business owners, whether you’re in direct sales or another business, you have a lot of ideas when it comes to your products or services. And you want the world to know about it.
Instead of telling people about your products, services, or business opportunity- which most newbies love to do, using article writing to share what you know is more effective than waiting for someone to pitch your ideas to.
But how do you actually get started with writing articles?
Start with what you already know. If you’re a beginner this is the easiest way to get started because you’re writing about something you know a lot about.
You’re also writing on a topic you have a great deal of interest in otherwise you wouldn’t be selling the products.
Organize your thoughts and write down your ideas. Don’t worry about making it perfect because you’ll have to edit and edit some more before you publish it. The #1 goal is to get some ideas down on paper or on your computer.
One of the easiest tips I’ve found to get the writing process going is to write as if I’m answering a question for someone.
Let’s say you’re selling natural skin care products. Imagine someone has a question about what’s the best way to treat acne prone skin naturally?
You would answer this question in writing by highlighting the benefits of using natural skin care products to calm acne prone skin.
#1 Organize your thoughts and ideas.
#2 Start an outline and write your first draft.
#3 Pick a topic that your target market has a problem that needs help with (example above).
#4 Select a few benefits (2-5) from using your products (without selling) that would eliminate your target market’s problem.
#5 Before you publish your article- ask yourself if you’ve answered your target market’s problem or address their concerns?
Article writing is about putting your reader’s needs first. Your role is to educate and inform them on a pain or problem. You want to be a solution to their problems.
Close your article, without using “in closing or in summary”, by re-iterating the benefits and important points you want your readers to remember. And have a strong call-to-action for your reader.
The end goal is to inspire your readers to do something after reading your article. That is the primary goal with using articles to market your business.
Do you want them to click on your website? Download a free report or gift you’re giving away? Share your article?
Make sure you have one call-to-action so your readers know what they should do after reading your article. People are more likely to do something if prompted.
Your thoughts on marketing your direct sales business with articles?
Write on,
Janette Stoll
P.S. Do you need help on how to use article writing to generate leads for your business? Be sure to grab your FREE 10-Part Mini Course and get your first lesson right after signing up by email.
