As a party plan consultant in direct sales, selling products is at the heart of your business. It doesn’t matter what products you’re selling- without relentless marketing, your business won’t make it.
In this internet era, you can no longer rely on traditional methods alone such as advertising in local papers, networking at chamber events, or targeting your friends and people you know.
You’re more likely to reach those same people with ease on Facebook, Twitter, or other online social hubs, than striking up a conversation in person.
How?
You can sign up and social networks- Facebook, Twitter, LinkedIn and niche groups in direct sales, your local area, or on topics that might interest you.
You can also start a blog, write articles, and use search engine marketing to promote your party plan business by writing articles that offer tips related to your party plan business.
There are many benefits from using article writing and search engine marketing to grow your business online …
#1 Article writing and search engine marketing are cost effective and efficient. There’s less downtime because you can publish an article and it’s live in a day or two. Which means your content is available faster for your target audience to view and find your business.
Compared to traditional marketing and placing ads in local magazines … these are expensive, there’s a waiting period for printing, and the audience you’re trying to reach is un-targeted.
Unless you’re advertising in local papers geared specifically to small home based business owners, your ad isn’t reaching your target audience because your local paper serves the general community.
#2 With online article writing- you can create content with good keywords (using long-tail words) in your articles which attracts your target audience on a larger platform … the internet.
#3 You can track your article writing and marketing efforts using free, Google Analytics at any time. It’s an efficient tool to tweak what’s not working. And do more of what’s already working.
You can see where the traffic is coming from, what keywords people are using to land on your article, how long they’re on your site, and much more.
With this kind of easily accessible information, you can zero in on your target audience’s needs. You can’t do this with print advertising. Not anywhere close to this level of speed and efficiency.
Print advertising can be great for certain businesses i.e. local restaurants with coupons.
For an independent party plan consultant, print ads can be costly because you’ll need to advertise at least 7-9 times before your business makes an impression. This could run in the hundreds to thousands a year.
As a small party plan consultant, you need to be prudent with your marketing costs, and leverage as many free tools as possible. The internet is a gigantic platform to leverage your article writing and marketing to grow your home party plan business with ease.
Your thoughts?
Write on,
Janette Stoll
P.S. Do you want to learn how to use article writing to generate leads for your party plan business? Be sure to sign up for your free 10-Part Mini Course and learn how to attract leads with ease.
